TikTok users are paying US$ 19 for a single strawberry from Erewhon, a luxury market in Los Angeles, and the trend is leaving internet users confused.
What’s so special about this strawberry? Is it gold-plated? It’s a Tochiaika strawberry from Kyoto, Japan, grown in Tochigi Prefecture, also known as the “Strawberry Kingdom.”
There, it was picked and sent to the luxury market in California, where it became a craze among wealthy tiktokers. The first viral video about the strawberry was made by influencer Alyssa Antoci, whose family owns Erewhon.
@alyssaantociiinsane♬ original sound – lyss
In the clip, she performs a taste test and gives her verdict. “Apparently, this is the most delicious strawberry in the entire world,” she says in the video, before taking the fruit out of its fancy packaging.
After taking a bite, she declares it to be “the best strawberry she’s ever eaten,” and since then, Alyssa’s video has received over 17.6 million views and thousands of comments, both confused and curious about the luxury strawberry.
“This is so dystopian,” one commentator analyzed. “Watching from District 12,” said another, referencing the dystopian Hunger Games book and movie franchise. “If I spent 20 USD on a strawberry, I’d probably convince myself it was the best one I’ve ever eaten,” joked a third.
@janemukbangs 19 USD strawberry from Erewhon 😭 #erewhon #foodtiktok #fypシ #strawberries ♬ original sound – janemukbangs 😚
Photo and video: TikTok @alyssaantocii and @janemukbangs. This content was created with the help of AI and reviewed by the editorial team.
